About us

We are passionate about helping kiwi Scale-Ups achieve their growth potential through international expansion. 


We have found a gap in the market where Scale-Ups in NZ often want to access the UK market but not sure how best to approach it.


So, we have setup services designed specifically for Scale-Ups, from a complete outsource solution to  building a bespoke sales channel in the UK.  Our team has a broad range of sales, marketing and customer success experiences, making us your one-stop-shop for your UK expansion.  

We also understand the importance of in time-zone support both in NZ for you and in the UK for your customers.  Therefore, we have an experienced team in both NZ and the UK so we can kick off your project as soon as you are ready.

Meet The Team

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Jonny Ward


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Leading the setup of Datacom's UK operation, Jonny has a long history of success in managing UK/NZ relationships.  With a background in IT across multiple industries from Finance (UBS, Morgan Stanley, AXA), Telco (O2), Jonny has spent the last decade working with startups to build channel strategy and ecosystem capability. Jonny is passionate about making kiwi businesses successful in the UK.


Cynthia Tang

NZ Director

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Experienced strategist with experience working in all areas of marketing within some of the world’s largest tech companies in London such as Microsoft, Expedia, Vodafone and Sky.  Cynthia leverages her experience and brings world class marketing and customer success programmes for scale-ups.


Kelly Ellis-Ward

NZ Director

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Having worked around the globe across a broad range of industries from Vodafone, Singtel, to world class agencies, DDB, and for startups in the UK and San Francisco, Kelly has proven experience in building marketing strategies from ground up.


Andrew Brimfield

UK Director

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30+ years experience in Sales and Territory management for SaaS companies in large global organisations such as Symantec, Ingram Micro and Parallels.  Andrew has more recently been helping Scale ups build their sales function in both direct and channel models.


Sam Ellis

UK Director

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Sam has a unique blend of experiences across both Sales and Marketing in top Australian companies such as Telstra, Seven Network and more recently leading marketing in various UK start ups.  Sam has extensive experience in building go to market strategies for start ups as well as building their sales function and growing their accounts.

Contact Us

Auckland Office: cynthia@metino.com

UK Office: Sam.ellis@metino.com

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